As a result of their first conclusive experience with Cédric, the Editions Dupuis publishing company and the Bister mustard factory have decided to sign a second licensing agreement, focused this time on Boule & Bill !

This agreement involves two operations

1. the sale of a Boule & Bill Dijon mustard duo pack throughout the summer of 2006 exclusive to the Magasins U in France. This major operation was for a short period only.

2. the marketing of a range of products in two glass models bearing the image of Boule & Bill. 7 products were launched on the Belgian market in September, including one (Trempette & Tartinade) earmarked solely for the Match supermarkets until late December 2006. The other products available for all stores that so desire are :

- L'Impériale mustard - Dijon mustard - Picalilli - Onions in vinegar - Gherkins in vinegar - Onion and gherkin mix

The licence for the Belgian market is granted until late 2007 and may be renewed.